Digital products forBentley, Aston Martinand EvenRealities.
Design at the intersection of premium and emerging.
Trusted by
- Bentley
- Aston Martin
- Paramex
- Plastic Bank
- OCAVU
- fixtuur
- PTL Group
- NYADO
- EvenRealities
- APEX
- Serora
Selected work
Five projects worth pausing on.
About
Craft, clarity, and shipping things that hold up.
I'm Josh, a Digital Project Manager and UX Designer who's spent the last decade pinballing between Shanghai, Manchester, Warwick, and Tel Aviv, picking up languages and disciplines along the way. I work where premium and emerging tech meet: AR health dashboards for next-generation glasses one week, configurator UX for a luxury sedan the next.
Most days, my job is translating ambition into something a team can actually ship. That means owning the journey from stakeholder brief through user research, wireframes, hi-fi mockups, prototype, and into production, alongside engineers, CGI artists, and analysts. I'm hands-on in Figma, but equally happy running a Jira board, presenting to a CDO or CEO, or kicking off a usability study. The line between IC work and project management got blurry years ago, and I've stopped pretending it's still there.
Before UX I read Mandarin and Chinese economics at Zhejiang University in Shanghai, then trained as an assistant director at the UK's National Youth Film Academy, picking up Lifetime Membership for creative leadership along the way. The cinematic background still shapes how I think about story arcs in product flows; the Mandarin still earns its keep when working with teams in Shenzhen.
“I care about three things, in this order: clarity, craft, shipping.”
Clarity comes first because most design problems are framing problems. Get the question right and the answer is usually obvious. Craft separates 'fine' from 'good', and 'good' from work that makes you stop. Shipping is what turns the rest into something more than a portfolio piece.
Currently in Tel Aviv, designing the Health module for EvenRealities' AR operating system, with side projects in brand identity for APEX Series and a debating platform called Serora. Open to senior UX, design lead, and product roles. Tel Aviv, remote, or willing to relocate.
Career arc
- 01
Started in film production and digital strategy, with stints in Shanghai and Manchester.
- 02
Moved into automotive: Bentley's MR/VR sales experience, then leading Bentley's 15-strong CGI and configurator pipeline.
- 03
Now consulting on UX leadership: Aston Martin's web ecosystem and EvenRealities' AR Health module.
Strengths
- Digital Project Management
- UX Research & Design
- Prototyping
- Cross-Functional Leadership
- Stakeholder Communication
- Strategic Planning
- Data-Driven Decision Making
- Storytelling
- Innovation
Labs
Also building, on the side.
Three things I'm shipping outside of client work, all AI-powered, all in active development.
L01
Life Dashboard
Currently building · v0.3
L02
CRM
Currently building · Private alpha
L03
Kosher OS
Currently building · Landing soon
Approach
Five steps. Repeated until the work earns its place.
01
Empathise
Understand users' needs and experiences through observation and engagement.
02
Define
Articulate the core problem clearly. And only then.
03
Ideate
Generate a wide range of solutions without judgement: quantity, then quality.
04
Prototype
Build high-fidelity versions fast, so ideas can be tested before they get expensive.
05
Test
Validate with users, refine, ship, then start the loop again.
Capabilities
The toolkit, kept current.
Design & Product
- Figma
- Adobe Creative Cloud
- Miro
- UX Research
- Prototyping
- Design Systems
Project Management
- Agile
- Scrum
- Jira
- Confluence
- Notion
- Stakeholder alignment
Emerging Tech & AI
- AR / VR / Mixed Reality
- Spatial Computing
- Unreal Engine
- ChatGPT · Gemini · Claude
- Midjourney
- GA4 · Clarity · Tableau · FullStory
Selected experience
A decade of decks, ships, and showrooms.
EvenRealities
UX Designer · Consultant
AR Health module design end-to-end. Approved by CDO + CEO for production.
2025
Aston Martin Lagonda
UX Designer · Consultant
Global web UX, configurator redesign, flagship model launches (DB12, Valiant, Goldfinger).
2024–2025
PTL Group
UK Lead
UK–China business development. Partnerships with DIT and Santander.
2024–2025
Apple
Product Specialist
#1 in overall sales and #3 in business sales across Northern England (single quarter).
2025
NYADO
Video Editor
Mission to Earth documentary series. Worked alongside a Hollywood VFX artist.
2025
Bentley Motors
Digital Experience Designer
MR/VR sales experience for Digital Transformation. Presented to the board.
2018–2019
Paramex via Bentley Motors
Digital Project Manager
Led 15-person R&D + CGI team building Bentley's next-gen configurator.
2020–2022
Contact
Let's build something.
Open to senior UX, design lead, and product roles. Tel Aviv, remote, or relocate.




