JM
AvailableTel Aviv

Digital products forBentley, Aston Martinand EvenRealities.

Design at the intersection of premium and emerging.

Trusted by

Selected work

Five projects worth pausing on.

About

Craft, clarity, and shipping things that hold up.

I'm Josh, a Digital Project Manager and UX Designer who's spent the last decade pinballing between Shanghai, Manchester, Warwick, and Tel Aviv, picking up languages and disciplines along the way. I work where premium and emerging tech meet: AR health dashboards for next-generation glasses one week, configurator UX for a luxury sedan the next.

Most days, my job is translating ambition into something a team can actually ship. That means owning the journey from stakeholder brief through user research, wireframes, hi-fi mockups, prototype, and into production, alongside engineers, CGI artists, and analysts. I'm hands-on in Figma, but equally happy running a Jira board, presenting to a CDO or CEO, or kicking off a usability study. The line between IC work and project management got blurry years ago, and I've stopped pretending it's still there.

Before UX I read Mandarin and Chinese economics at Zhejiang University in Shanghai, then trained as an assistant director at the UK's National Youth Film Academy, picking up Lifetime Membership for creative leadership along the way. The cinematic background still shapes how I think about story arcs in product flows; the Mandarin still earns its keep when working with teams in Shenzhen.

I care about three things, in this order: clarity, craft, shipping.

Clarity comes first because most design problems are framing problems. Get the question right and the answer is usually obvious. Craft separates 'fine' from 'good', and 'good' from work that makes you stop. Shipping is what turns the rest into something more than a portfolio piece.

Currently

Currently in Tel Aviv, designing the Health module for EvenRealities' AR operating system, with side projects in brand identity for APEX Series and a debating platform called Serora. Open to senior UX, design lead, and product roles. Tel Aviv, remote, or willing to relocate.

Career arc

  1. 01

    Started in film production and digital strategy, with stints in Shanghai and Manchester.

  2. 02

    Moved into automotive: Bentley's MR/VR sales experience, then leading Bentley's 15-strong CGI and configurator pipeline.

  3. 03

    Now consulting on UX leadership: Aston Martin's web ecosystem and EvenRealities' AR Health module.

Strengths

  • Digital Project Management
  • UX Research & Design
  • Prototyping
  • Cross-Functional Leadership
  • Stakeholder Communication
  • Strategic Planning
  • Data-Driven Decision Making
  • Storytelling
  • Innovation

Labs

Also building, on the side.

Three things I'm shipping outside of client work, all AI-powered, all in active development.

  • L01

    Life Dashboard

    Currently building · v0.3

  • L02

    CRM

    Currently building · Private alpha

  • L03

    Kosher OS

    Currently building · Landing soon

Approach

Five steps. Repeated until the work earns its place.

01

Empathise

Understand users' needs and experiences through observation and engagement.

02

Define

Articulate the core problem clearly. And only then.

03

Ideate

Generate a wide range of solutions without judgement: quantity, then quality.

04

Prototype

Build high-fidelity versions fast, so ideas can be tested before they get expensive.

05

Test

Validate with users, refine, ship, then start the loop again.

Capabilities

The toolkit, kept current.

Design & Product

  • Figma
  • Adobe Creative Cloud
  • Miro
  • UX Research
  • Prototyping
  • Design Systems

Project Management

  • Agile
  • Scrum
  • Jira
  • Confluence
  • Notion
  • Stakeholder alignment

Emerging Tech & AI

  • AR / VR / Mixed Reality
  • Spatial Computing
  • Unreal Engine
  • ChatGPT · Gemini · Claude
  • Midjourney
  • GA4 · Clarity · Tableau · FullStory

Selected experience

A decade of decks, ships, and showrooms.

  • EvenRealities

    UX Designer · Consultant

    AR Health module design end-to-end. Approved by CDO + CEO for production.

    2025

  • Aston Martin Lagonda

    UX Designer · Consultant

    Global web UX, configurator redesign, flagship model launches (DB12, Valiant, Goldfinger).

    2024–2025

  • PTL Group

    UK Lead

    UK–China business development. Partnerships with DIT and Santander.

    2024–2025

  • Apple

    Product Specialist

    #1 in overall sales and #3 in business sales across Northern England (single quarter).

    2025

  • NYADO

    Video Editor

    Mission to Earth documentary series. Worked alongside a Hollywood VFX artist.

    2025

  • Bentley Motors

    Digital Experience Designer

    MR/VR sales experience for Digital Transformation. Presented to the board.

    2018–2019

  • Paramex via Bentley Motors

    Digital Project Manager

    Led 15-person R&D + CGI team building Bentley's next-gen configurator.

    2020–2022

Contact

Let's build something.

Open to senior UX, design lead, and product roles. Tel Aviv, remote, or relocate.

Based

Tel Aviv, Israel