01
Brief
Kosher OS is a companion app for Jewish daily life. Holiday tracking, kosher meal planning, and the small daily decisions that come with observance. The brand and landing surface needed to feel rooted, calm, and respectful of the rhythm of the week without leaning on religious-product cliches.
02
Approach
Landing page and brand identity were developed in parallel. The typographic system pairs Hebrew and Latin scripts at a balanced weight, so the bilingual surfaces never read as one script translated into another. The visual tone is warm without being decorative; structure carries the weight, not ornament.
03
Outcome
Landing live soon, brand system shipped, product MVP in build with launch targeted after the brand window opens. The system is set up so the product UI can inherit the brand directly without a second design pass.